I just read CBS to Launch Offbeat Promotion on Eggs. CBS is going to advertise on eggs that you purchase in the supermarket. At first I was taken aback by the entire ubiquitous marketing approach of our society.

Then I thought I would probably be intrigued if I opened the carton of eggs and saw the CBS eye logo on it.

It goes deeper. I googled the company that places the ad on to the eggshell. Eggfusion’s site revealed this:

Without affecting the contents or durability of an egg, Eggfusion’s proprietary laser-etching technology safely places tamperproof marks directly into the eggshell as it passes through the packaging process.

Apparently, it started as a safety feature for indelibly marking freshness dates on the egg itself instead of the carton. Someone saw a marketing opportunity and decided to put advertising on the egg also.

Now that is capitalism at its finest.

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Posted By Derrick Moe | Marketing | |