I just read CBS to Launch Offbeat Promotion on Eggs. CBS is going to advertise on eggs that you purchase in the supermarket. At first I was taken aback by the entire ubiquitous marketing approach of our society.
Then I thought I would probably be intrigued if I opened the carton of eggs and saw the CBS eye logo on it.
It goes deeper. I googled the company that places the ad on to the eggshell. Eggfusion’s site revealed this:
Without affecting the contents or durability of an egg, Eggfusion’s proprietary laser-etching technology safely places tamperproof marks directly into the eggshell as it passes through the packaging process.
Apparently, it started as a safety feature for indelibly marking freshness dates on the egg itself instead of the carton. Someone saw a marketing opportunity and decided to put advertising on the egg also.
Now that is capitalism at its finest.