I just read CBS to Launch Offbeat Promotion on Eggs. CBS is going to advertise on eggs that you purchase in the supermarket. At first I was taken aback by the entire ubiquitous marketing approach of our society. Then I thought I would probably be intrigued if I opened the carton of eggs and saw the CBS eye logo on it. It goes deeper. I googled the company that places the ad on to the eggshell. Eggfusion’s site revealed this: Without affecting the contents or durability of an egg, Eggfusion’s proprietary laser-etching technology safely places tamperproof marks directly into the eggshell as it passes through the packaging process. Apparently, it… Read More
Continue ReadingWhen To Place An Ad
We constantly debate when is the best time to place an employment ad online. Lately we have been receiving mixed signals from other articles, our job board reps and our own experience. There certainly is not a consensus opinion on this topic. When I was younger, we used to go to beach parties where everyone would bring a liquor, a juice and a fruit. We would throw everyone’s “donation” into a large vat, mix it up and call it a Wapatui. For years I had no idea what that meant, but I think employment ads often resemble a Wapatui. A little of this, something from there and we’ll post it… Read More
Continue Reading“Staging” Value Propositions
This might be a stretch (maybe not for a Monday morning), but Staging a Sale is an article about companies that “stage” homes that are for sale. For some reason, I am intrigued by this whole premise. My wife watches a show on HGTV or A&E that is list large guy who stages a home for sale. I get drawn in to the show everytime she watches it. From what they reveal in the episode, the staging appears to make a tremendous difference (my wife informs me of this fact). So I am drawn in to this article and I read this line: A key part of their sales pitch:… Read More
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