Conventional Wisdom = The best talkers make the best salespeople. If I could rewrite that to make it accurate, I would state it like this: The best questioners make the best salespeople. Yes, I know that is oversimplifying things, but it is an attempt at rewriting conventional wisdom. The key takeaway is that the person asking the questions is in control of the conversation even though they are not doing the majority of the talking. This is a fundamental principle in sales that often gets ignored, overlooked or worse. In that light comes an excellent article from the weekly Salesopedia newsletter: Initially you need to ask questions to uncover whether… Read More
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