Using Email In The Sales Process

Using email effectively is an absolute must in today’s business world.  It is surprising to me how much email has started to dominate the selling landscape over the past 5 years.  That being said, understanding email etiquette is vital to moving a deal through the pipeline. Eyesonsales.com has an article that gives some good guidelines to follow in using email: View email as the new prospecting tool. After you leave a voicemail, follow-up with an email, giving prospects 2 easy ways to respond. Remember, your goal is to connect with the person. Even if they respond “no”, you’ve connected and can respond to try to generate an interest. Keep the sales… Read More

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