I’ve recently been looking at creativity in selling since it seems to be a topic of discussion with greater frequency. The younger generations are flattening the long-standing hierarchal structures that have been a hallmark of corporate structure. Part of this change has to be attributed to the creative freedom wielded by so many Gen Y employees. Managing creative types can be a real challenge as Jack Welch discusses in this article: But what a mistake if you lead creative people from your heart and stop there. Managing creative people also requires—it even demands—a measure of authority. Nothing heavy-handed, of course. You don’t want your resident out-of-the-box thinkers running for the… Read More
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