The Enormous Forecast

Shrinking revenue reports are the fear of most sales managers.  This fear is further intensified during this economy.  There are salespeople who are attempting to leverage this fear by submitting an inflated forecast.  These salespeople provide forecasts that are filled with large deals that are welded to the 90 days out category. The sales managers who buy into this approach are trading accuracy for enormity as they submit the aggregate forecast from their team.  I suppose the sales manager’s thought is that the salespeople will get shot before he or she is shot.  Perhaps, but the business pays a tremendous price for this obfuscation. There are two antidotes to this… Read More

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