Don’t Write Ads Like This

I’m browsing through job postings in a specific sales category and I read this sentence in a fairly high-level position: The tols are here for you to make a diference in our busines and your carer. The modern day tools available to writers for proofing your text are abundant.  The entire ad has a similar “minimalist” use of double letters.  It is rather odd, isn’t it?

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Approaching Via The Ad

I recently read this line in an approach email/ad for a sales position: Do you have open availability that includes holidays, days, nights and weekends? To be honest, it appears to be a retail position, but my word, I would not lead with that fact in an ad.  Think of that sentence…what times are not covered by that statement?  I would not recommend ever making a job appear to be a 24/7 proposition.

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Too Many Gerunds

From a sales ad I just read (my editing): Experience in  building, hiring from scratching, coaching, training and developing the RAMs in the sale of _________ products. Perhaps this is some new interviewing technique – “If you could scratch one place on your body, what would that place be?”

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