The customer experience shift occurring right before our eyes is causing a sea change in sales. The transactional sale is being consumed by a myriad of company websites offering products and solutions. I think this description from the TTI blog deftly describes the trend in sales hiring: Only a few decades ago, a customer was mainly dependent on what was on supply. These days, a customer has so many options that the customer journey has become a key concept in the boardroom. Whoever delivers the most flexible, attractive, trustworthy and innovative product and/or support wins over the customer. The change is a supply issue – prospects have multiple solutions at… Read More
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