This Is 85% Of Sales Success

From an article in our local StarTribune.com (bold mine): A Carnegie Foundation study once found that only 15 percent of a businessperson’s success could be attributed to job knowledge and technical skills — considered an essential element but overall, a small contribution. A whopping 85 percent could be determined by “attitude” and the “ability to deal with people.” I grant you that “attitude” is a fat word – I’m not sure exactly how he defines it in this survey.  Nonetheless, you get the point when it comes to hiring.  I would estimate that 85% of sales hires are based on technical skills as opposed to the ability to deal with… Read More

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