This BusinessWeek.com article – How to Avoid the Commodity Trap – caught my fancy but I have to admit, it is a bit short on the “How to” part. The main thrust of the article is to treat your customers with respect. That is solid advice, but I was looking for more. But what the article lacks in tactical description, it makes up for with anecdotal stories. The article is a fun read. It closes with the author retelling a personal experience: My last example is personal. Two years ago, I dented my car and took it to a body shop for an estimate. A large tattoo-covered man stood behind… Read More
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