I read often about web 2.0, recruiting 2.0 and sales 2.0. Math was never my forte so numbers scare me. But I did come across a very informative article in Sales & Marketing Management article titled A Step-By-Step Overview of Sales 2.0. The first pull quote: With instant access to corporate Web sites, search and social networks, your customers have company and product information at their fingertips, which give them much more control over the sales process than they had in the day when brochures and pricing were only available from a sales rep. Many prospective customers postpone talking with a sales rep, believing that they’ll get a better deal… Read More
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