If you’re talking you’re not selling. That is an old axiom I learned early in my sales career and it is always true. Talking does not equal selling. Unfortunately, people not experienced in sales hiring often have the opposite view. Their stereotypical belief is that the best salespeople are the ones who are perceived to be the best talkers. This misguided view often leads to bad hires. Here is where the mistake occurs – hiring managers assume that social skills are equivalent to sales skills. Ok, maybe that is too strong, but the assumption is that the social skills are the key to successful selling. Social skills are a component… Read More
Continue ReadingHiring Stunts
Here is a quick read from Yahoo Hot Jobs about desperate hiring moves from candidates. The examples are entertaining – I suggest you read the article to see the different extremes some candidates will go to for a job. My favorite line from the article (emphasis mine): Career coach Bettina Seidman advises sending little “extras” when they are relevant to the job: “If a graphic designer sends a fabulous storyboard or another example of his or her work along with a resume, then that can work. If a labor-relations expert sends a copy of a new collective bargaining that he or she negotiated, that’s good. However, stalkers or flower senders… Read More
Continue ReadingProduct vs. Service Sales
I’ve been seeing this distinction first-hand among salespeople I have encountered of late. I’m not sure there is a clear-cut sales ability towards product vs. service sales, but I do know that certain salespeople have skills and aptitudes that support one over the other. In that vein I give you a quick breakdown of sales traits that come from these two forms of selling. Product Sales -Quantity-focused – the approach is to close frequently and success is measured in total numbers -Speed first – fast, frequent closing is their approach, 1-call closes are their ideal -Off-the-shelf – typically they prefer to sell a pre-designed solution -Discount – their drop-close is… Read More
Continue ReadingThe Social Motivation
I have recently come across the Social motivation when assessing some sales candidates for a couple different customers and now I just heard a sales rep on the radio revealing his motivation. Here is what the salesperson said on the radio: I just met with a company yesterday who was paying almost twice as much to our competitor for the same service. They were getting ripped off and it isn’t right. I don’t deny the nobility of his position, but the reality is that very few services are exactly the same (despite prospect’s claims). A strong salesperson will define their value to the prospect who will make a decision about… Read More
Continue ReadingA Real-World Economic Prediction
This story from abcnews.com carries some weight in terms of a real economic forecast. It isn’t good: More of America’s largest companies will shrink their staffs than will hire in the next six months, according to the latest survey of their CEOs. Nineteen percent of the CEOs expect to expand their work forces, while 31 percent predict a decrease in the next six months, according to a quarterly survey from the Business Roundtable released Tuesday. That’s slightly better than the 13 percent who expected increased hiring three months earlier. At that time, 40 percent forecast cuts. Granted, the trend is good, but the actualities are not. 2010 is shaping up… Read More
Continue ReadingTalent Scarcity, But Plenty Of Grill Time
The recruiters conference I attended last Friday started off on the right foot – we calculated the cost of a bad hire (even for a $6 an hour employee, it can run $2400 or more), interacted with the moderator about CEOs’ perception of candidates brought in by an outside agency (79% unfavorable) and even discussed the challenge of finding “A” players in a tight talent market. But when the speaker explained their approach of grilling a candidate on each and every job back to high school (Tell me your bosses name. Spell it. Tell me your closest peer’s name at that job. Spell it.) during a 3 to 4 hour long third interview,… Read More
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