Conventional Wisdom = The best talkers make the best salespeople. If I could rewrite that to make it accurate, I would state it like this: The best questioners make the best salespeople. Yes, I know that is oversimplifying things, but it is an attempt at rewriting conventional wisdom. The key takeaway is that the person asking the questions is in control of the conversation even though they are not doing the majority of the talking. This is a fundamental principle in sales that often gets ignored, overlooked or worse. In that light comes an excellent article from the weekly Salesopedia newsletter: Initially you need to ask questions to uncover whether… Read More
Continue ReadingThe Two-Minute Warning
It’s playoff time for the NFL and I love to watch quarterbacks (and coaches) who can execute in the red zone, run an effective two-minute drill and get the job done. That may be why I get so nervous when I hear salespeople say – ” It’s in the client’s hands now, all we can do is wait.” We’re waiting on such an opportunity right now, and we’ve been waiting since before Christmas 2007. I’m nervous because there is no two-minute drill in progress to help the customer make the right decision and there appears to be a lack of urgency in our salesperson’s approach, now that the proposal is… Read More
Continue ReadingWhat All Top Salespeople Possess
The ability to ask the right question. From Colleen Francis’ blog: Over 20 years ago, Neil Rackham concluded a 12- year study analyzing some 35,000 sales calls conducted by 22 companies in 23 countries. The objective of the study was to determine the precise behaviors of successful sales people. What did he find? That mediocre sales people make statements. The best ask questions. That is absolutely true and we see it in spades on a daily basis. Have you ever noticed how people assume someone who is talkative is often told they should go into sales? I think this conventional wisdom is the reason why there are so many overbearing… Read More
Continue ReadingBusting A Sales Slump
In all honesty, I am a streaky salesperson (at best). I have always been prone to peaks and valleys in my sales which speaks more to my abilities. Nonetheless, this ManageSmarter.com article addresses this problem with tips for breaking out of a slump. First, a great point: Besides, prospects can smell desperation in sales people. If you panic, your prospects will sense that you’re desperate, and they’ll avoid you. Oh that is so true. Prospects have an innate ability to detect a salesperson working a deal out of desperation. And, of course, that desperation typically plays out as a sizeable discount in the sale price. Then there is this: Third,… Read More
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