The stresses of this economy are affecting entire sales departments from the leadership down to the trenches. One piece I have noticed is a distinct aversion towards customer relationship management software. Interestingly, the resistance is coming from sales managers. What I believe I am seeing are sales managers with less than solid forecasts…and they know it. However, one of the oldest games in sales is fudging the forecast. Sales managers typically inflate the forecast to buy time. They know certain deals are soft, to say the least, but they are hopeful they can cover those loses with new, undiscovered opportunities. It is some twisted logic for sure. I once worked… Read More
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