Questions are the backbone of qualifying any sales opportunity. Yet, many salespeople seem to flounder with this approach and I believe it comes from over coaching/training. Ask this series of questions, use this linguistic trick, turn the tables on them…improper use of these “moves” stands out to every prospect. To that point, here is an excellent excerpt from a recent Eye on Sales article: We’ve all been taught the difference between closed-end and open-ended questions. We’ve been given instructions on when to use which type question. Some trainers have given us formulas; others have given us specific questions to ask. It’s these detailed guidelines that seem to get many sellers… Read More
Continue ReadingThe Money Trap
-Discounting is a hot topic in sales especially in this prolonged, down economy. However, discounting is never the best choice regardless of the situation. Here is a good Eye on Sales article speaking to that point. Here is a good suggestion: The first question I ask anyone who thinks they need to lower their price to close a sale is if they know at least 3 needs the customer has and if they have been able to measure the real value of those needs with the customer. Exactly. The author is speaking to qualifying which is the core of all successful selling. This is why it is of the utmost… Read More
Continue ReadingA Bad Place To Be In Sales
I do some IT consulting work on the side as a hobby/pastime. Call me a geek. In that arena, I have a customer who has been battling to get some information from a prospective vendor. He wants to use their services but has had trouble getting a response. Finally, today he got a response. His summation was filled with wisdom: Coming in obnoxiously late and extraordinarily high priced is not a good place to be. I couldn’t agree more. And I’ve been there myself in previous sales roles.
Continue ReadingQ Is For Qualifying Questions
I come across this often – a company wants to hire a superstar salesperson and the hiring manager’s first instinct is to find a loquacious talker. Perhaps you have seen this approach too? Clearly no readers of the Hire Sense would administer this approach in their hiring. Right? Ok, maybe not. The point is that smooth talkers are not categorically the best salespeople. I am appreciative of good communicators, but being good at talking is the lesser part of communication. Being an active listener is more important. This fact is often overlooked in sales hiring. The reason this ability is important is that is supports the foundation of successful selling… Read More
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