I have been in sales since 1992 and have seen the marketplace change in drastic ways. Today, we are in the midst of the information age where knowledge is king. Preparedness is a necessity for successful selling. In all honesty, this trait has never been one of my strengths. However, I have made changes to my approach (in order to survive!). The reason is found in this SellingPower.com article – Pre-Call Planning: It’s More than Just Research. The author shares a frightening sales story: G.A. Bartick remembers the day he called on a large wire house in San Francisco. He’d just completed a project for another brokerage firm that went… Read More
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