The Sales Machine blog on BNet features one of those posts I wish I had authored. The title – Why Office Coffee Tastes So Bad. A great topic for a Monday morning. This post contains some of the most detailed information I have read about bad coffee. Basically, it all comes down to tannins. Contrary to popular belief, coffee is not bitter. It is supposed to be a naturally sweet beverage. However, the way it is usually prepared tends to concentrate the tanins (sic) in the coffee, which makes it unnaturally bitter. Remove these tannins and you get a good cup of coffee. Tannins come from five sources: Exposure to… Read More
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