A good article here from Selling Power titled Five Questions Every Sales Manager Should Be Able to Answer. The questions are spot on, but pay special attention to number 3 (my editing): Which lead sources result in the highest percentage of closed deals? Do you know where your best leads come from and what those leads look like? When you do, you can better direct your marketing efforts and dollars while boosting your conversion rate. Are your reps selling the most profitable products? Often, reps will sell the products that are easiest to sell rather than the ones that provide the highest margin for the company. Face it: they’re going… Read More
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