Not my words, but rather a quote from this Selling Power article: “If I had to use one word to describe Generation Y, it’s empowered,” says Ann Fishman, president of Generation Targeted Marketing Corporation, a specialized marketing firm providing insight into consumer preferences, trends, and buying habits affecting the six generations of Americans. “This is a generation who has a tremendous amount of self-confidence. They are civic minded, optimistic, and want to be involved in their futures. They are going to come on very strong. And now for some tips: Fishman notes a few things to keep in mind when going through the hiring process with this group. First, Generation… Read More
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