As a Gen Xer, this article caught my attention on the Selling Power website. Some of the points from the article: Do remember this group has an entrepreneurial spirit. “They are individualists,” says Fishman. “Treat them as independent agents. They like to be in charge of things. If you have 100 people at your sales meeting, you have 100 entrepreneurs there.” Don’t hire motivational speakers. “This is not a group that needs to be motivated,” says Fishman. “They don’t like spin, hype, or touchy-feely. They want something that they can take back to the office that will help them sell. Sharpen their skills; that’s what they’re there for. Give them… Read More
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