I receive many email approaches each day which often leads to studying each one’s strategy. Here is the opening line from one I received today: WANT TO GROW YOUR BUSINESS? Lazy. Insulting. Those are the first two words that come to mind when I read that opening. I suspect the author’s belief is that everyone will agree to the opening question so it will be effective. It isn’t. The opening approach needs to warrant the reader’s attention, but don’t do it in an insulting manner. The question has a subtle intimation that the person doesn’t know how to do it…but you do. That is a bad position in which to… Read More
Continue ReadingProspecting Via Email
Salespeopel are always looking for better ways to find new prospects. You don’t have to look far to find articles giving advice about this subject. Some common examples: trying to make phone calls and undoubtedly leaving voice mails are futile, call at different times of the day or develop an email marketing campaign to push traffic to your website. Eyes on Sales has a very good article that gives tips on how to use email for prospecting. However, it doesn’t just write off making calls, as some do, but reinforces the fact that a salesperson needs to use both. Here is a quote from the article by author Craig James: What should we not do… Read More
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