They hunt – plain and simple. You could say it is in their blood. This becomes an issue when you are attempting to hire a sales hunter as I have witnessed this past week. One of our customers zeroed in on a particular candidate who is a strong hunter, but my customer took their time in pursuing him. In that time, he uncovered another opportunity and received an offer. That offer was later placed on hold so he returned to my customer for an interview. They thought he would be a great fit, but the first company came back and made him another offer along with my customer. He went… Read More
Continue ReadingWhy Sales Forecasts Matter
I’ve noticed in some companies a casualness regarding sales forecasts from their sales team. Heck, I’ve worked for some companies that shared that casualness. Some companies view it as an exercise in Excel gymnastics. Others view it as a coffee klatch activity. One customer of ours had multipliers (<1.0) for certain sales reps since they knew those sales reps’ forecasts were inflated…greatly. Here is a news story about a local company and a significant change to their forecast. The setup: Digital River Inc. shares plunged Monday after the e-commerce services provider announced it will lose its largest customer. Cupertino, Calif.-based Symantec Corp. (NASDAQ: SYMC) notified Digital River on Oct. 9… Read More
Continue ReadingProspecting Via Email
Salespeopel are always looking for better ways to find new prospects. You don’t have to look far to find articles giving advice about this subject. Some common examples: trying to make phone calls and undoubtedly leaving voice mails are futile, call at different times of the day or develop an email marketing campaign to push traffic to your website. Eyes on Sales has a very good article that gives tips on how to use email for prospecting. However, it doesn’t just write off making calls, as some do, but reinforces the fact that a salesperson needs to use both. Here is a quote from the article by author Craig James: What should we not do… Read More
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