No, not a Wisconsin graduate, an actual badger. JustSell.com has the video on their site. The setup is this – the badger is an “old-school” car salesman who badgers his prospects. The 30 second ads are for a car dealership. It is quirky, but I love quirky and got a real kick out of them. Here is a taste: Badger Sales Rep
Continue ReadingHypnotizing The Hiring Manager
I just caught up to this email from CareerBuilder.com regarding anecdotal stories from hiring managers. These types of stories come out frequently and, honestly, I never get tired of them. Here is the bulleted list: When asked for the most memorable missteps they encountered when going through resumes, human resource managers and hiring managers reported the following: • Candidate put God down as a reference (no phone number). • Candidate listed her hobby as alligator watching. • Candidate claimed to be a direct descendant of the Vikings. • Candidate’s email address had “lovesbeer” in it. • Candidate listed “Master of Time and Universe” under his experience. • Candidate started off… Read More
Continue ReadingA Bad Marketing Day
I had a laugh regarding a web inquiry one of my customers received recently. The inquiry was the first one the company had received “in 8 months.” When the salesperson emailed the contact to set up a call, the contact said he was a victim of identity theft and had not submitted the inquiry. You know, some days just go that way.
Continue ReadingSpelling Does NOT Matter
Here is a new title from a sales employment ad: Accont Exceutive Honestly, if I could spike my coffee right now I would. Whatever price this medical company paid for the ad has been wasted before a single click.
Continue ReadingWriting Gone Bad
A sentence I just read in a laptop battery warranty statement: We are happy to send a replacement when you receive a defective item from us. “when”!?!
Continue ReadingCommunicate They Do Not
One of my favorite anecdotal websites is Killian Advertising’s Cover Letters From Hell. I promise you will laugh so check it out. In the meantime, here is a sample of the some “unique” writing: “It is my desire to develop and generate the revolving scheme to filter to the consuming public in.” “I’m looking for work because even though my company was profitable last year, this year they are expecting a large defecate.” “A flaw that I must point out because it even bothers me is that I am impatient. I hate waiting, but then again who does?”
Continue ReadingHeart Attack Hiring
The company name listed in a sales ad I read this morning: Type A personalities wanted
Continue ReadingSpam Sourcing
How is this for a spam approach to applicants? You have been accepted for a high paying work from home job. Click the link below to get all the information: Click Here Sincerely, Hiring Manager p.s. Please claim your position today or it will be given to the next applicant. The “p.s.” line is fantastic.
Continue ReadingQuality Is Overrated
I picked up a business card this week from a business associate that had this tagline on it: Were Quality Is #1 Absolutely not kidding.
Continue ReadingGeography Matters
I just read an ad for a mid-level sales position. Interesting part was the location listed in the ad: Milwaukie, WI The hiring company is based in Fresno, CA which is, I suppose, in relative proximity to Milwaukie, OR. However, the Wisconsin town of the same name is spelled “Milwaukee.” In hiring, details matter. (And wouldn’t you think Monster would have a checker of some form for these errors?)
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