Well, the future is now when it comes to this topic. The social network sites are going to have a dramatic impact on finding strong sales candidates. First, this may be slightly off topic, but MarketingProfs.com offers up this article – Facebook: Changing Advertising Forever: At the November 5 launch of Facebook’s new advertising platform, Mark Zuckerberg, CEO of Facebook, presented his vision for the future of advertising: “Once every hundred years media changes. The last hundred years have been defined by the mass media. The way to advertise was to get into the mass media and push out your content. That was the last hundred years. In the next… Read More
Continue ReadingWork/Life Balance And Relocation
Work/life balance is a hot topic as the younger generations flood into the work world and Baby Boomers start checking out. One are that I haven’t considered is the effect this balance will have on relocation. Forbes.com’s Travel Sick? article does take up this topic (my editing): Throughout the country a growing number of executives are taking to the highways, railroads and even the skies to get to work instead of relocating closer to their job. This is hardly a newsflash to the nation’s executive recruiters. Of those surveyed 55% say it’s more difficult today than ever to convince job candidates to relocate for a professional opportunity, according to a… Read More
Continue ReadingThe Next Generation Is MORE Connected
And you thought Gen Y was the gadget-driven, totally connect generation. I was utterly shocked by this Online Media Daily story: The Nielsen Co. released the findings of an in-depth study on the mobile media and cross-media behavior of U.S. “tweens” (ages 8-12). The report estimates that: 35% of tweens own a mobile phone, 20% of tweens have used text messaging, and 21% of tweens have used ring & answer tones. While text-messaging and ringtones remain the most pervasive non-voice functions on the phone, other content such as downloaded wallpapers, music, games and Internet access also rank high among tweens. According to Nielsen, 5% of tweens access the Internet over… Read More
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