This excerpt is taken from a sales ad by a well-known, national recruiting company:
But you must be sales orientated – it (sic) you have a specific industry or occupational background such as IT, engineering, or whatever that is good but again not a requirement. You must be smart – normally a college grad.
Boy, where to start on that short piece of bad writing. I would not recommend using “whatever” in an ad – sounds like a high school student. I doubt the author’s intention was to state that college grads are the only smart candidates, but you can see how the mangled syntax of that sentence could be misconstrued.
I continue to state that online ads are very effective for sourcing strong candidates, but the ad must be well constructed . . . and well written.