Steven Rothberg at CollegeRecruiter.com has an insightful post regarding the use of Facebook in recruiting Gen Y workers. His point:
But to Gen Y, the other employees can also be a powerful recruiting tool. They want to know who they’ll be working with because they’ve been raised to work effectively in teams. If their team members aren’t up to snuff, their work product will suffer and they’ll be unhappy and looking for a new gig.
He then provides an example of how Jennie-O (seriously, the turkey people) is leveraging their current employees to recruit. I must confess, I did not think of Jennie-O as a cutting-edge company in the social networking world. If they are at this level, where is your company?