We write often about the interview stage of a sales hiring process and how to use it effectively. One of the best uses of the interview is to determine the sales candidate’s fit to your company culture.

In that light, Selling Power offers an article with some good questions to ask during the interview. These questions start the culture discussion and will be helpful in your hiring determination:

€¢ What is your understanding of sales culture?
€¢ How would you describe the sales culture of your present employer?
€¢ Specifically, what do you like best about that sales culture? What do you like the least?
€¢ If it were up to you, what kind of sales culture would you develop for a company to be successful in this industry?
€¢ What type of behaviors do you exhibit that are exemplary of the sales culture you just described?
€¢ What do you know about our sales culture?
€¢ We pride ourselves in our sales culture. Why do you think you would fit into this culture?

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