A common mistake in sales ad writing is the belief that you have to cover every single responsibility in the position. This is not true and leads to long-winded ads that can actually be a deterrent to candidates.
Case in point from an ad I read this morning:
15. Other duties as assigned.
That’s right – bullet #15 looks like they ran out of gas so the finished the overly long list with a catch-all waste of a line. People understand there are many aspects to a job beyond what is written in the job description. If they don’t, they should work for the government.
Don’t use the line listed above and focus on the top priorities of the position. The strong sales candidates will ferret out the rest of the information in the hiring process – watch the good ones in action and you’ll be impressed.