Recess For Adults

Salary.com released its annual poll regarding time wasted by employees.  It appears that after 3 years of polling, 1.7 to 2.0 hours seems to be the steady average for an 8.5 hour day.  The poll seems somewhat silly to me, but I did enjoy these closing graphs: Companies should look on wasted time as comparable to a recess for adults, which can make them more productive in the long run, he said. €œThere is always room for wasting time during the day,€ he said. €œAt some point, you have to step off the treadmill and recharge the batteries. €¦ Not all wasted time is a net loss.€

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Missing The Boat On Blogging

Inc.com’s article Business Owners Rank Internet as Most Important Marketing Tool speaks to the marketing efforts of small companies.  The poll only involved 250 business owners so it is a small sample size, but let me unpack the article this way: While e-mail may top the list of Internet-related activities, many small businesses have begun implementing online advertising strategies. Of survey respondents, 59 percent use online ads and 68 percent utilize search engine optimization “sometimes” or “often.” Business owners are making efforts to increase their Internet presence. Forty-four percent say they plan on spending more on Internet tools this year compared to 2006, while 27 percent plan to spend the same amount… Read More

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A Simple Reward For All

Every company can offer a reward similar to what is offered in this Pioneer Press story – Time off is a great summer motivator at small businesses.  Simple.  Valued.  This is a good approach for any business in developing reward programs especially for Gen Y workers (emphasis mine): Owners do have other ways of motivating staffers in the summer, by catering breakfasts or lunches or sponsoring picnics, trips to museums and other social events. The point is to help make working during the summer more palatable, and, more important, to boost morale in a way that will result in increased productivity all year long. … Besides improving morale and motivating… Read More

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