In an effort to stay on top of the hippest trends, I give you this:
The top 10 most annoying buzzwords or phrases in the creative industry today:
* Outside the box
* Synergy
* The big idea
* ROI
* Paradigm shift
* Strategy
* Integrated solution
* CRM
* Customer-centric
* Voice of the consumer
From ManageSmarter.com’s Office Lingo: Buzzwords That Are Losing Their Buzz. The bolded entries are ones I have used in the past 7 days. I will make the proper adjustments to my lexicon, but “ROI” is too important to abandon.