This is straight from an ad for a sales executive – the opening line:
YOU MUST HAVE ____________ SALES EXPERIENCE TO QUALIFY FOR THIS POSITION.
The rest of the ad is in normal case so the upper case is, in effect, screaming. I would not recommend using upper case sentences in any ad. Starting a sales ad with this type of statement is an invitation to recycle mediocrity from within your industry.
The best method for hiring strong salespeople is to look for the skills and traits you need to be successful in your typical sale. Experience does not equate to success. Companies think their is less training with industry experience, shorter ramp times and some even think business will walk over with the salesperson.
These are all dangerous, and usually erroneous, assumptions.