Interesting statistics from Selling Power’s The Fast Trend: Online Recruiting Services which references a Monster.com survey regarding online ads. Obviously Monster.com has a horse in the race on this topic, but their stats are somewhat surprising.
“According to the U.S. Census Bureau, in 2003, 62 percent of households had at least one computer, up from 56 percent two years before, and that number is growing every day. The workforce is online. More than 80 percent of those aged 18 to 49 and 67 percent of those aged 50 to 64 are online. Online employment sites captured 22 percent of the employment recruiting market in 2004, up from just 1 percent in 1996. The newspaper share of the market declined by 3 percent in the same period. Nearly two-thirds of the 13,000-plus small business owners responding to a recent poll said they use online hiring sites when looking for qualified employees.”
The stats are from 2004 which are a bit dated, but even then I would have thought the online boards would have had more employment recruiting market share. I suspect today’s share is well north of 22 percent.