We’re big fans of Hidden Business Treasures and the great insights they provide. Their latest post provides a tool for searching corporate websites that I was unaware of. Now, I’m no expert when it comes to researching the web, but perhaps you were unaware of this technique:
Here€™s the secret. DON€™T wander around the web site €“ instead, search the web site. Atlantic Trust does not have a search tool on their site €“ but Google (and Yahoo and Live.com) do €“ for every web site in the world.
For this exercise, go to Google and type in the following:
€œhuman resources€ site:www.atlantictrust.com
Read the entire post to understand how this tool can shorten your sales team’s prospect research work. It will be well worth your time and you will learn an effective search technique.