NY Times to Sell Ads With Monster from abcnews.com is worth noting if you source and hire in the northeast.
The deal will put the Monster brand on 19 of the publisher’s newspaper Web sites, including The New York Times and The Boston Globe. The co-branded sites will appear in March.
The declining circulation of the “paper of record” makes this announcement seem like a yawner. But hey, if it improves responses in those areas, I’m all for it.