First off, I have an interest in the Boeing vs. Airbus rivalry. Boeing used to be a customer of mine in a previous role and I have seen their amazing production facility in Everett, WA. The building is unbelievable huge. Anyway, I caught up to this Foxnews.com article – Airbus CEO Dropped Trousers to Seal US Airways Airplane Order. Here is the money excerpt (emphasis mine):
Pierson, who ran Airbus from 1985 to 1998, was at US Airways’ headquarters for what he thought would be a short meeting to tie up a 400-plane deal, the anecdote runs.
At the last minute, US Airways’ then-chairman Stephen Wolf started arguing for a 5 percent discount on the selling price.
“Pierson began slowly lowering his trousers and saying ‘I have nothing more to give.’ He then allowed the trousers to fall around his ankles,” says Newhouse in his book.
Wolf replied: “Pull up your pants. I don’t need any more money,” and the deal was signed, according to the book. The author says he got the story from Pierson himself, and it was confirmed by another person present.
You would have to be the CEO to attempt this sales technique.