Sales & Marketing Management has an quick-hitter of a story titled Motivational Forces in the Workplace. I thought we could keep the motivational/rewards riff going from this morning’s post, but this article is a quick rehash of a Monster.com study.

The article is rather unremarkable except for this bullet point:

Work-life balance matters more to women. Forty-one percent of women would refuse a job offer that provided no work hours flexibility. Only 26 percent of men would do the same. Still, once on the job, work-life issues flip-flop across gender lines. Forty percent of men say their current employer is not flexible enough regarding work-family balance, while only 28 percent of women felt the same way.

Isn’t that an interesting perception by both genders? Instantly, I suspected that the women were better at qualifying the job opportunity for a fit to their preferences. It stands to reason, if you place more value in work-life balance when considering an opportunity, chances are you will make a more informed decision.

What would be interesting to know is how these percentages play amongst Generation Y. They place high value on work-life balance so I would expect the gender difference to be less pronounced.

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