We may be early on this topic, but we have seen candidates with personal websites. Now, I must clarify – I’m not talking about MySpace profiles. I am referring to full-fledged, personal, web domains.
My initial take on this approach is that it is rife with vanity. But I have to confess, I took some time to browse their website and learn more about them.
Now I just caught up to this MarketingProfs.com article title What’s Your Google Identity? From the article:
People are googling you and making decisions about you from what Google reveals. Whether you are an employee looking to advance in your company, a professional seeking your next marketing role, or a consultant looking to land your ideal client, you should plan on being googled. And you should prepare for it.
Later in the article, the author states you need to be “virtually visible.” Now that is a new phrase to me and one that I expect to hear more often.
Building your “personal brand” is a new way to market ones candidacy for an employment opportunity. Watch for more candidates with personal websites appearing in your sourcing activities.