As I stated in my previous post I would keep you updated as to the effectiveness usefulness of Selling Power’s daily video clip. I have been watching them off and on the past couple of weeks and each time I find a usable tidbit in them.
For instance, today Gerhard Gschwandtner is interviewing John Roberts – CEO Sugar CRM. As you would expect, the interview is on the effectiveness of CRMs. The one point that I pulled out of today’s clip is on what John Roberts sees as the biggest reason for CRM failure is user adoption. His clear point – quality of CRM training drives user adoption up. A point that I will share with our clients as they hire new people and train them on the use of their current CRM software.
As I stated earlier viewing the clips are free for the month of October and I am still waiting to learn what Selling Power is planning to charge for viewing them come November 1st. At that point I will be able to share with you if I see a value in them or not.