Google led me to this article from onrec.com – Niche Job Boards Provide the Best Value For Employers. The niche job board topic is one of great interest to us. We typically spread our ads around to different sites including the main boards that everyone knows. Our experience with niche boards has not been as productive.
This article is an opinion piece from the founder of Niche Jobboards.com so consider that fact. Yet, this stat was a bit surprising:
As an example, JobsInLogistics.com, which serves the transportation and logistics industries, attracts 80 visitors per job ad over the course of a month. In comparison, CareerBuilder draws only 15 visitors per job ad.
Our focus is primarily upon sales positions and the big boards have been quite good for our sourcing activities. We have not found the niche boards to have remarkably higher quality candidates, but that may have more to do with sales as opposed to other positions.
For now, we’ll continue to rely on the big boards but continue to sprinkle in niche boards as an ongoing test.