Sales&Marketing Magazine briefly approaches one of sales most taboo topics – Cutting Your Losses. Sometimes customers that you worked so hard to close are simply not a good fit for your business and you have to end the relationship.
Tricky stuff but there are some good suggestions in this short article.
We had a client 4 years ago who had just purchased her technology company and needed to hire a salesperson. She hired us to find their first outside salesperson but we never completed the search. We presented one strong candidate after another, but she couldn’t pull the trigger. It finally got to the point where we had to end the relationship.