In one of my previous sales lives, I worked for 2 different companies in a highly specialized, technical field. The companies were competitors – I worked for the larger company first that had a highly recognized name in the market. The company was approximately 200 employees strong with worldwide sales. I worked for the smaller company about 2 years after resigning from the first company. The smaller company was family owned and had . . . how do I say it? . . . no name recognition. The company had 7 employees and 3 of them were related. I describe these 2 settings for you to make a point about… Read More
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