Here is another line from a sales employment ad (emphasis mine):
The primary role of this position is to build a revenue generating sales pipeline which will primarily consist of prospective accounts.
Pipeline bloat is something we encounter with sales managers on a regular basis. As you probably know, salespeople have a tendency to…overestimate their pipeline. This is done for a number of reasons, but the primary one is to make their sales manager believe that the salesperson is on the cusp of big revenue. Many a sales manager has been drawn in by potential deals.
So with that as a backdrop, I am surprised to see a sales ad written with the weak qualifier: primarily consist of prospective accounts. The sales managers we work with are usually attempting to reduce the pipeline to only prospective accounts.
Clearly the better sentence for the ad would have been: The primary role of this position is to build a revenue generating sales pipeline consisting of qualified, prospective accounts.