The Web Is Watching You
I’m a big fan of online purchases mainly because I can get exactly what I want, click to order and forget about it. I’m not a big tracking guy either - I pick the slowest, cheapest method for shipping and the stuff usually arrives within 1 week. Fire and forget.
Now Inc.com offers up Ever Wish You Could Read Your Customers’ Minds? Get a load of this new software:
Proclivity is a consumer predictive engine technology that is able to analyze a customer’s online activity and identify their interest in certain types of merchandise.
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For example, if an online clothing retailer wants to launch a campaign around jeans, Proclivity will quickly generate a list of customers based on the analyzed data that predicts how many customers would buy jeans and how much money the company would make in a given amount of time. The company can then decide how much to invest in certain campaigns.
I may be in the minority here, but I don’t mind if they track my visit. I personally enjoy having items of interest to me appearing on the site.
This would be an interesting tool if it could be used by B2B companies too.
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