Being a coffee addict, this news is huge for me. Caribou is rebranding itself with a new logo an some drinks/products (I’m in it for the coffee so these ancillary items are inconsequential to me). The logo change: Here is the part of marketing/branding that catches my attention: Alfredo Martel, Caribou’s senior vice president of marketing, said that the new logo focuses on “optimism and an optimistic outlook on life.” Don’t you love that? That is a pretty heavy analysis of what seems to be a simple logo. I was more intrigued by the fact that the new logo uses a coffee bean for the caribou’s body. I’ve read some… Read More
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