Kevin Wheeler has a good article on the ERE website today titled What Makes a Blog Work? There is excellent information within the article if you are looking to start your own blog (something I strongly encourage). Here is a juicy tidbit: A survey published last fall by Forrester’s Charlene Li indicates that “24% of Gen Yers read blogs, which is twice as often as the 12% of Gen Xers (ages 27-40) and three times the 7% of Young Boomers (ages 41-50) that read blogs.” Those types of stats are always fascinating to me. After that, Wheeler provides 4 tips that all have merit: Short and Fun Personal Story-based Authenticity… Read More
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