As a complete coffee addict, I found these statistics about Starbucks remarkable: Starbucks’s closest competitor in the coffeehouse market, Caribou Coffee, is just one-twenty-fifth its size. Every 10 weeks, Starbucks opens as many stores as the total number of Caribou outlets. Starbucks has had 14 straight years with at least 5% same-store sales growth. Contrary to popular opinion, Starbucks increases sales at rival nearby coffeehouses. For example, when it blitzed Omaha with six stores, coffee sales at local joints went up as much as 25%, and more new ones opened shop. According to Starbucks, the company pays more for insurance for its employees ($200 million) than it does for coffee… Read More
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