The Herman Group’s weekly newsletter (sorry, no link) covers what young jobseekers want and that is a specific urban area.
A just-released study from the Segmentation Company, a division of the market research firm Yankelovich reports that 65 percent of 1,000 respondents aged 24 to 35 said they preferred to “look for a job in the place that I would like to live,” rather than “look for the best job I can find; the place where it is located is secondary.”
The most popular qualities of a city (78 percent) were tidiness and attractiveness; the characteristic €œwill allow me to lead the life I want to lead€ was a close second (77 percent). Young jobseekers want the cities they live in to be safe, clean, and green.
Over the last 10 years, only 14 urban areas across the United States saw increases in this segment of workers.
Those cities are:
Las Vegas; NV
Austin, TX
Phoenix; AZ
Atlanta, GA
Raleigh-Durham, NC
Charlotte, NC
Salt Lake City, UT
Portland, OR
Denver, CO
Orlando, FL
Nashville, TN
Dallas-Fort Worth, TX
Miami-Fort Lauderdale, FL
Greensboro-Winston Salem, NC