The Twin Cites are a hotbed for medical sales positions so we see many sales ads up here.  One of these ads caught my eye this morning for this bit of clever writing:

…what we do makes a statement about who we are. We are driven by scientific excellence and a commitment to make a difference in the quality of people€™s lives. We believe that investment in and commitment to our employees is key to our success and the achievement of our mission.

I use the word clever in the best possible sense.  We have worked with medical companies in the past in evaluating their sales teams.  Our work has consistently revealed a strong Social motivation tied to a Sense of Mission reward.  The well-written ad plays strongly to that motivation-reward combination.  I suspect this ad will draw in many salespeople with a complementary combination that will match the position’s motivation-reward combination.

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Posted By Derrick Moe | Employment Ads | |