The Twin Cites are a hotbed for medical sales positions so we see many sales ads up here. One of these ads caught my eye this morning for this bit of clever writing:
…what we do makes a statement about who we are. We are driven by scientific excellence and a commitment to make a difference in the quality of people€™s lives. We believe that investment in and commitment to our employees is key to our success and the achievement of our mission.
I use the word clever in the best possible sense. We have worked with medical companies in the past in evaluating their sales teams. Our work has consistently revealed a strong Social motivation tied to a Sense of Mission reward. The well-written ad plays strongly to that motivation-reward combination. I suspect this ad will draw in many salespeople with a complementary combination that will match the position’s motivation-reward combination.