Monster Pairs With Tech Company to Increase Newspaper Ties:
Under the deal, newspapers using Adicio’s service will have several options to increase their ties with Monster, including having their own employment ads co-listed in Monster’s database and giving online advertisers an easy way to buy print ads in the paper.
A good move by the fading newspapers for sure. The traditional newspaper help-wanted ad is just about toast, as it should be. Surprisingly, we still encounter companies that only advertise in the local newspaper (at confiscatory rates). The trend is clearly towards a handful of major online job boards and a myriad of niche online job boards serving specific industries or positions.